Our Brand

The Lux Story.

Since January 2016, Lux has been dedicated to creating high-quality, high-powered cables that look as good as they function. And when our community pledged over $30,000 CAD on Kickstarter, we knew that our technology and designs were about to bring a much-needed level of value to the market. Today, we stay true to our concept, to our community, and to our value. Today, we’re proud to deliver premium cables and supreme customer service that have exceeded even our own expectations.

After using my new Lux cable, I couldn’t be more thrilled! It’s just the perfect length and I have a feeling it’s going to last a very long time. I was pleasantly surprised by the build quality and attractive packaging! Awesome company! You will be getting a lot more of my business in the future and I’ll be sure to tell all of my family and friends!

— Kickstarter Backer

I’ve backed a number of different cables on Kickstarter before, and this is the first to truly live up to expectations (and then some). The product feels solid, with a thick nylon covering as described and I can definitely feel the heavier gauge wire that was used. The connectors are great as well, with the US firmly seating in the charger and the microUSB fitting snugly in my LG G4. It charges fast too!

— Kickstarter Backer

Received the product today and am impressed. Just holding it you can tell that it really is of exceptional strength. I’ve never been so confident that a cable will last. Well done, Lux!

— Kickstarter Backer

What We’ve Achieved

  • Raised over $30,000 Canadian on Kickstarter
  • Received over 650 pledges
  • Met all of our delivery goals
  • Kept to our strict QA standards
  • Received MFI Certification from Apple
  • Honoured all of our warranty claims
  • Received high customer satisfaction
  • Brought our solution to you